Featured in Call Center Times

In Call Center Times, Claudio Rodrigues explains why Voice AI is becoming central to customer service.
Rodrigues cautions against a “plug-and-play” approach with large language models, which often leads to poor results and customer frustration. Instead, he recommends a measured strategy through Omilia’s Agentic Adoption Framework. This involves starting with simple, deterministic bots for routine tasks, validating performance and only then expanding autonomy with careful monitoring, sentiment tracking and escalation paths.
He also stresses the need for industry-specific training and sentiment analysis, enabling bots to recognize nuance and transfer calls to humans when needed. Combined with robust technical foundations, accurate speech recognition, low latency and natural-sounding voices, Voice AI can deliver cost savings, scalability and consistent customer experiences.
Rodrigues concludes that the organizations who adopt Voice AI thoughtfully, with discipline and a customer-first mindset, will not only reduce costs but also build loyalty, resilience and long-term competitive advantage.
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