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In this article from CMSWire, Claudio Rodrigues, Chief Product Officer at Omilia, explains how rising customer expectations are pushing companies toward proactive, emotionally intelligent support.

He highlights that today’s AI has evolved to “listen as well as it responds,”, maintaining context across channels and knowing when to hand off to a human.. Rodrigues notes that freeing agents from repetitive tasks enables them to focus on empathy, loyalty, and resolution.

Explore more about how efficiency, experience, and agentic AI come together to deliver measurable ROI on cmswire.

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