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In this DestinationCRM article, experts explore how self-service technology is transforming customer support. Among them, Omilia co-founder and CEO, Dimitris Vassos, highlights that proactive, accurate self-service can resolve most issues upfront, delivering faster, more satisfying experiences for customers.

The article notes that while a chatbot interaction can cost as little as 10 cents compared to $8 for a live agent, the benefits go far beyond savings. Smart automation, infused with empathy and personalization, empowers customers to find solutions effortlessly while strengthening brand trust.

When designed well, self-service doesn’t just reduce costs, it elevates customer experience. As Vassos explains, it’s about “providing proactive, accurate service that satisfies callers from the start.” Done right, automation becomes a true competitive advantage.

Read the full article on destinationCRM and explore more expert insights on the future of customer self-service:

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